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| 7 Great Lies Book By Ann Sieg |
By:
Dilbert Waugh |
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Many people struggle in network marketing. They spend a lot of money, do a lot of work but earn peanuts. The worst part is that most of them think just by working hard, they can create a momentum in their team. Hard work is necessary, no doubt, but without the right approach, it's not really hard work, it's busy work. If you have been struggling in your network marketing business trying to make it work, then the 7 great lies of network marketing book is what you need.
Ann Sieg, the author of the 7 great lies of network marketing book, goes in detail about the various lies that are being propagated in the network marketing industry. She backs up whatever she says with sound arguments. Lack of respect and high failure rates have been a huge problem for the mlm network marketing industry.
It's the case of the blind leading the blind in network marketing. Most of the training sessions are geared towards getting people pumped up. The focus on real strategies is absolutely non existent. Lack of real strategies leads to lack of results. Lack of results leads causes a sense of desperation due to which people start getting really pitchy about their business. At this juncture, they are ready to pitch anyone and everyone which is where the problem starts. Desperate techniques seldom work. It only helps in creating a bad impression about the whole industry. This is what has been happening for ages in our industry.
You might have probably heard the following statement in many training session with your upline leaders. "In this business, we are not really selling, we are simply sharing our products". If you haven't, then great, but unfortunately this is one of the most often repeated statements in network marketing. This statement is used to make things look far simpler. Let's be honest. Most of the people in this world cannot sell. They are simply scared of doing anything that is related to selling. So when someone uses the word sharing, it sounds different. It sounds like sharing products is something that they can do. These people join with a wrong impression of this business and when they realize that this isn't how they thought it would be, they stop working. Beating around the bush will only lead to ineffective results. Calling a spade a spade is what is necessary and that is something which network marketers do not do and then they complain of not succeeding.
Lack of true sales and communication skills is the reason why many struggle in this industry. Skills are needed to succeed in any business venture and network marketing is in no way different. There is very little emphasis on real skills. Let's be honest: how many people do really know how to generate leads, how many people do really know how to properly talk to leads, how many people know how to qualify leads, how many people can properly train their team and the list goes on and on and on. Yes upline leaders do give support and all but there is too much lack of skills at the basic level.
The 7 great lies of network marketing book by Ann Sieg gives in depth explanations about the various crazy network marketing practices that have done way too much harm to the entire industry. If you haven't given it a read, then do check it out now.
To know more about the 7 great lies book by Ann Sieg, read this 7 great lies article.
http://kjagan.weebly.com
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